Ads Andy Warhol
Warhol produced the Ads portfolio two years before his death in 1985. Commissioned by Feldman Fine Arts, the suite is comprised of 10 limited edition screen prints on Lennox Museum Board. It includes works titled Apple, Blackglama (Judy Garland), Chanel, Life Savers, Mobil, Paramount, Rebel Without a Cause (James Dean), The New Spirit (Donald Duck), Van Heusen (Ronald Reagan) and Volkswagen. In many ways this highly collectible series epitomises Warhol. A series of images depicting the icons of American consumer culture, celebrated in vivid technicolour, this is pure Pop Art.
The Ads portfolio is an acclaimed series and a catalogue of Warhol’s interests across his career. Its subjects cover film, celebrity, glamour, fashion, television and advertising. By turning mass media imagery into art, Warhol elevated the everyday, celebrating the democratisation of popular consumer culture. As the artist himself once said, “what’s great about this country is America started the tradition where the richest consumers buy essentially the same things as the poorest. You can be watching TV and see Coca-Cola, and you can know that the President drinks Coke, Liz Taylor drinks Coke, and just think, you can drink Coke, too.”
The Ads portfolio represents the artist’s early career inspirations as well as the stylistic motifs that characterised his late period works. Warhol moved from Pittsburgh to New York in 1949 and became a successful commercial illustrator working for the likes of Tiffany, Vogue and Colombia Records. These early illustrations demonstrate the Warhol’s skill as a draughtsman and his formative printmaking process. The artist achieved the signature blotted line that appeared in these delicate drawings by transferring an ink illustration onto a separate piece of paper. This monoprint technique was an early exploration into the process of image reproduction that came to characterise Warhol’s practice.
Works such as Life Savers and The New Spirit (Donald Duck) contain an element of nostalgia. Such pieces appropriate the advertisements of 1950s and 1960s America, referring to the era that saw the artist's rise to fame and the advertisements that fascinated him. Apple demonstrates the artist’s remarkable foresight. Warhol drew the company's logo just one year after Macintosh was launched. The Ads portfolio reveals the artist's ability to identify and memorialise the icons of 20th century popular culture. This body of work also presents a very contemporary idea that is still timely and relevant as each subject, from film stars to American candy, is presented as products of mass consumption.
- How did Andy Warhol create the Ads Series?
- How do I sell an Andy Warhol Print?
- How do I buy an Andy Warhol Print?
- How much does an original Andy Warhol Ads cost?
- Where can I see Andy Warhol’s Ads Prints?
- Sell an Andy Warhol Ads Print
- Andy Warhol: Ads Series Quick Facts
In Warhol's later works he returns to the subjects that preoccupied his early career while also exploring a freer stylistic approach. This can be seen in the gestural lines used to delineate his subjects in the Ads portfolio. There is a looseness to the series that departs from the mechanised aesthetic of early works, such as the Campbell's Soup Series. The Ads portfolio is a riot of rich, luminous colour, achieved by multiple screens and a layering of paint. For example, the artist used 17 colours and 12 screens in Blackglama (Judy Garland) while Life Savers was created using 19 colours and 14 screens.
To list a work by Warhol on our site is completely free of charge, and we do not charge any referral fees in the event of you finding a buyer for your work, making us the best place to offer your Warhol work. The services of your dedicated broker, the marketing of your piece for sale through our networks and our comprehensive digital marketing will begin without charge to you. In fact we do not take any charge from the seller at any point during the service we provide. We’re confident that the MyArtBroker platform will match you with a buyer and that’s why we’re happy support you from the outset. Your other option is auction, where they will charge you up to 15% plus several charges to cover the cost of putting the work through sale. You can find out more about this here.
One the easiest and most cost effective ways of buying a Warhol work is by using us to reach a seller. MyArtBroker is a curated site, meaning we feature artists that our collectors say they want. View the Warhol works we currently offer here. You’ll need to create a free account to buy or sell with us.
We employ a number of techniques and practices in order to give a realistic and achievable valuation on any art listed on myartbroker.com. We analyse the demand for the Warhol in question, take into consideration previous sales and auction valuations, we assess the current gallery valuation and monitor the current deals taking place via MyArtBroker every day. We regularly advise sellers on a price bracket for their artwork completely free of charge. Find out how much your Warhol is worth today.
If you have an Ads Print for sale, request a free valuation today.
- The advertisments Warhol depicted recall the 1950s and 1960s, creating an era of nostalgia
- The prints are rich in colour, sometimes even using up to 19 different colours
- The amount of colour used in the Ads Series creates a looseness of the image
- Warhol’s Chanel (from Ads) sold for $1.8 million USD in 2015