A project called Secret 7”, which takes seven tracks from seven of the most prominent musicians, and then invites creatives from around the world to produce artworks for the record sleeves with profits going to various charities, is now in its 5th year.
The project – which is supported by Universal Music and this year, Amnesty International UK as its beneficiary organisation – revolves round the production of seven classic songs, both old and a contemporary, which are reissued in a limited-edition 100-copy run, leading to 700 singles over all, each in their specially created sleeves.
Artists such as Anish Kapoor, Gavin Turk, Thierry Noir and Jenny Holzier have contributed works to the project, interpreting this years records which include: John Lennon’s Imagine, Etta James’ At Last, Max Richter’s Dream 3, The Jam’s Art School, Tame Impala’s The Less I Know The Better, Chvrches’ Clearest Blue and Jack Garratt’s Worry.
Amnesty International UK’s Campaigns Director Kerry Moscogiuri said: “It’s fantastic to see the range of artwork that’s coming in for this year’s Secret 7 sleeves. It’s going to be quite amazing to see all 700 sleeves displayed all in one go.”
All 700 singles will be exhibited at the Sonos Studio in Shoreditch, London, from this Friday 8 April – Sunday 1 May; then on Bank Holiday Monday (2 May) every single one of the records will go on sale to music and art fans, and collectors. The singles will be on sale for a manageable £50 (you are limited to 4 singles per person) – the catch for the collectors is it’s a secret which artist created which record sleeve, testing the connoisseur’s knowledge!
All of the profits from the sale will support Amnesty’s human rights work.