Critical Review
Camel is a screen print in colours executed by the French street artist Invader in 2015 and was released in an edition of 100. The image depicts the front of a Camel packet of cigarettes in the artist’s signature pixelated, low-resolution style.
The squares comprising the image mimic the low-resolution of the computer programs Invader played during his youth in the 1980s, each square denoting a pixel on a screen. Invader has recreated other cigarette package branding in this way, see Marlboro, and despite the extent of obscurity to the image, the branding remains recognisable.
Invader initially rose to fame following his street art gaining recognition across Paris. By gratifying his Space Invader characters onto buildings, Invader would ‘invade’ cities with them, gaining a cult-like following the more he tagged buildings with these images.
