Lucky Strike is a signed screen print from Keith Haring’s Lucky Strike series (1987), a set of advertising posters for top-selling brand Lucky Strike cigarettes. The Lucky Strike posters are reminiscent of Haring’s popular Montreux posters from 1983 and were commissioned by Lucky Strike Switzerland, arranged by the art consultant Pierre Keller. Haring created nine designs, of which five were selected for the print and three were produced as large edition posters with painted signatures.
Showing a bright orange figure, upside down and in the air, Haring creates an image full of energy and excitement. The packet of Lucky Strike cigarettes remains closed, sitting at the bottom of the image as the central figure dances on top.
This print is rendered in flattened, bright colours of orange, blue, green and red, contoured with thick, bold lines. Haring’s use of simplified form and saturated colours reflect the visual language of consumer culture and mass advertisements, thus elevating this aesthetic to the realm of visual culture. As evidenced by his famous Pop Shop, Haring often conflated high art with commercialism and so claimed to mirror the capitalist world that he lived in.