Lucky
Strike
Cigarette producer Lucky Strike commissioned the following prints by Keith Haring in 1987. Nine of the ink drawings are undeniably playful, but Haring also created a controversial, tenth design: a skeleton smoking. Though it was rejected from the campaign, he evidently couldn’t resist staying true to his nature as an activist.
Keith Haring Lucky Strike For sale
Lucky Strike Value (5 Years)
Works from the Lucky Strike series by Keith Haring have a strong market value presence, with 41 auction appearances. Top performing works have achieved standout auction results, with peak hammer prices of £70000. Over the past 12 months, average values across the series have ranged from £10000 to £70000. The series shows an average annual growth rate of 0.37%.
Lucky Strike Market value
Auction Results
| Artwork | Auction Date | Auction House | Return to Seller | Hammer Price | Buyer Paid |
|---|---|---|---|---|---|
 Lucky Strike (green) Keith Haring Signed Print | 31 May 2025 | Lempertz, Cologne | £13,600 | £16,000 | £20,000 |
 Lucky Strike (yellow) Keith Haring Signed Print | 12 Sept 2024 | Christie's London | £14,450 | £17,000 | £23,000 |
 Lucky Strike (blue) Keith Haring Signed Print | 12 Sept 2024 | Christie's London | £18,700 | £22,000 | £30,000 |
 Lucky Strike (blue, white) Keith Haring Signed Print | 21 May 2019 | Bonhams New York | £10,200 | £12,000 | £15,000 |
 Lucky Strike (white) Keith Haring Signed Print | 26 Mar 2019 | Sotheby's London | £6,375 | £7,500 | £10,000 |
 Lucky Strike (complete set) Keith Haring Signed Print | 25 Apr 2001 | Christie's New York | £7,225 | £8,500 | £11,500 |
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Meaning & Analysis
Lucky Strike is a series of nine ink drawings created by Keith Haring as part of commission received from the top-selling cigarette company. Asked to create designs that could be used for advertising purposes, Haring provided the brand with a portfolio of playful works featuring his signature use of bold lines and simplified human figures alongside the logo of Lucky Strike. Upon completion, three of the drawings were released as posters and five others were screen printed on art stock paper by Serigraphie Uldry Bern of Switzerland. An additional, tenth drawing created by Haring towards the end of the project depicted a skeleton smoking a cigarette and was deemed by the company as too controversial.
All screen prints included in the series were signed in plate by the artist. Similarly to works included in Absolut, Haring’s first series created for brand advertising purposes, the recognizable cartoon-like imagery is accompanied here by a vibrant colour palette. Employing garish colours and graffiti-like, thick contours, the series evokes the creative energies of the 1980s street culture that inspired Haring across his career. As such, it also reminds one that although his artistic identity originates in street art, Haring left a lasting imprint on the world of commercial art.
