Lucky Strike (green)
Lucky Strike (green)
Signed Print
Keith Haring
30 x 21cm, Edition of 30, Screenprint, 1987
£9,500-£14,500
$18,000-$28,000 Market Value Indicator
$18,000-$27,000 Market Value Indicator
¥80,000-¥130,000 Market Value Indicator
€11,500-€17,000 Market Value Indicator
$100,000-$150,000 Market Value Indicator
¥2,010,000-¥3,060,000 Market Value Indicator
$12,500-$19,000 Market Value Indicator
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Meaning & Analysis
Lucky Strike (green) is a screen print by Keith Haring, made in 1987 in a signed edition of 30. A smoker with stacked blue eyes and a face of tangled yellow forms holds a cigarette in his mouth, smoke curling up towards the brand's red roundel. It is one of five prints in the Lucky Strike series.
Haring made the series after the brand invited him to reinterpret its visual identity. The prints were co-published by Edition Pierre Keller and British American Tobacco. Of the five, the green sheet is the most densely drawn. The smoker's head is built from overlapping yellow shapes, short protruding bars and two eyes set one above the other. His neck is striped in yellow and black, and he wears a red top covered in blue polka dots.
The smoke plays an important role in the design. It rises in a white ribbon from the end of the cigarette and loops around to form the outline of the logo at the top of the sheet, linking the product directly to the smoker. Haring never treated the line between commerce and art as fixed, and the commission followed the opening of his Pop Shop in New York the previous year. The "It's Toasted" slogan is reproduced beneath the brand name, yet the bold outline, flat colour and action lines are entirely his own.
