Another specialist, another hot seat. Jess Bromovsky is an American Pop specialist who advises collectors on buying and selling Andy Warhol prints in one of the most established markets in the art world. In this rapid-fire challenge, she answers 50 questions covering everything from condition and provenance to the series with the biggest future, the prints that deserve more love, and the myths that still surround the market.
Q: One word to describe Andy Warhol?
Obsessive.
Q: Favourite Warhol series?
Campbell's Soup.
Q: First Warhol that comes to mind?
Q: Marilyn or Mao?
Marilyn.
Q: Flowers or Campbell's Soup?
Q: Electric chair or skull?
Morbid. Skull.
Q: Cows or Endangered Species?
Q: Which Warhol would be the worst dinner guest?
Q: Most iconic Warhol print?
Marilyn.
Q: Warhol or Banksy?
Warhol.
Q: Most overrated Warhol print?
I can't answer that!
Q: Most misunderstood Warhol?
Maybe Mao?
Q: Best Warhol for a first time collector?
Q: And under £20,000?
A committee 200. It fits the price.
Q: Dream Warhol to own?
The flowers.
Q: Is Warhol the greatest print maker of all time?
That's a controversial question. He's one of them.
Q: Best Warhol to live with?
Q: Which one has aged the best?
I think that depends on how you look after it.
Q: Which is the most timeless?
Marilyn.
Q: Which one would you wear on a T-shirt?
A soup can.
Q: What flavour?
I would go for tomato. Iconic.
Q: Which one belongs in every collection?
A Marilyn.
Q: Which Warhol belongs in a museum?
A complete set of Marilyn.
Q: Rarest Warhol you've ever handled?
Probably a trial proof of one of Warhol's works. I won't name which one.
Q: First one you've ever sold?
Q: Biggest misconception about buying Warhol?
That they're all too expensive to purchase for a collection.
Q: Biggest mistake collectors make?
Not checking the condition and just looking at the price.
Q: Biggest myth about the Warhol market?
Maybe that every Marilyn is worth the same amount of money.
Q: Auction or private-sale?
Q: Condition or provenance?
Provenance first, then condition. Both are important.
Q: Favourite Marilyn colourway?
Sage green.
Q: Are trial proofs worth it?
Yes.
Q: Biggest red flag when buying a Warhol?
Condition.
Q: Buy with your head or your heart?
Heart.
Q: Is Warhol still undervalued?
Some pieces.
Q: Who would you take to a Factory party?
Mick Jagger.
Q: Which series has the biggest future?
The Marilyn.
Q: Which series deserves more love?
Maybe something like the Space Fruits. It's not getting enough love.
Q: Which series is the safest buy?
It's always Marilyn.
Q: Most difficult Warhol to value?
A trial proof.
Q: If Warhol was still alive who would be his muse?
Donald Trump.
Q: Which celebrity deserves the Warhol treatment?
Donald Trump.
Q: Which brand would Warhol collaborate with?
Tik Tok, potentially?
Q: Would Warhol have loved Instagram?
Yeah, absolutely.
Q: Would Warhol have used AI?
Yeah. Sorry to break your heart. I think he would. I think he'd have used them all.
Q: Which Warhol would break the internet today?
Probably something these days like Fiesta Pig. You ever seen Fiesta Pig?
Q: Which Warhol should everyone see in person?
It's maybe a piece with diamond dust. One of the diamond dust works. I know the shoes. The Warhol shoes with diamond dust because they're so dark. You don't get a sense of them through the image.
Q: Which Warhol print always starts a conversation?
The Mao series.
Q: Which Warhol would win a fight?
Muhammad Ali or the Rhino.
Q: Finish the sentence. Every Warhol collector should...
Frame their work with UV glass.
Q: Andy Warhol was...
One of the pioneering Pop Artist of his century.
