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Market Reports
Andy Warhol remains one of the most liquid and recognisable names in the art market. With an extensive portfolio spanning iconic pop portraits, consumer imagery, and politically charged editions, selling a Warhol print today requires a nuanced understanding of price tiers, rarity, and current collector demand.
This guide offers a comprehensive overview of Warhol’s print market in 2025, including performance trends, record-setting results, and strategic insights for sellers. Whether you own a single edition or a complete portfolio, timing, pricing, and positioning are key.
Is Now A Good Time To Sell An Andy Warhol Print?
2025 has delivered one of the most revealing years in Warhol's print market to date, marked by strong auction performance, rare variant appreciation, and renewed collector interest across tiers. Below, we break the year down by quarter to give sellers a clear view of what’s happening now, what’s sold well, and where the market is headed.
Q1 2025: Entry-Level Strength and Variant Confidence
The year opened with strong performance in online and mid-season sales, especially for accessible series like Cowboys and Indians and Hammer and Sickle. March online auctions saw Mother and Child reach £40,320 and Hammer and Sickle outperform its previous benchmark by 53%.
Buyers also showed increasing confidence in Warhol variants, with early signals pointing to sustained interest in rarities and proofs, not just in the six-figure tier.
Q2 2025: Sunset Editions and Endangered Species Surge
April brought renewed attention to Warhol’s Sunset series – largely trial proofs and unique colour variants – with collectors gravitating toward works that offer visual boldness and provenance interest. These abstract commissions for the Hotel Marquette resurfaced as sellers timed offerings to coincide with broader market visibility.
By June, the Endangered Species collection firmly reclaimed its place as the highest-performing Warhol series. At Phillips London and New York, African Elephant and Orangutan outperformed trial proof benchmarks. In New York, Bald Eagle fetched $215,900, while Bonhams London achieved a record-setting £146,450 for Grevy’s Zebra.
Main edition prints in this series are now overtaking TPs in value, with the average price per work above £100,000 and full sets trading in the £3m range. For detailed insight, download our dedicated Endangered Species Market Report.
Q3 2025: September Sales Redefine Success
September's trilogy of auctions – at Sotheby’s, Christie’s, and Phillips – revealed how pricing, rarity, and timing are shaping what constitutes a “successful” sale in today’s print market.
Sotheby’s delivered the highest total hammer of the season at £2.26 million, powered by blockbuster Marilyn results:
- Marilyn (II.31) in hot pink achieved a new record of £381,000 (with fees). Also the highest price paid for a main edition in this collection.
- II.30 and II.29 also set new benchmarks, including for signed-but-unnumbered works.
- Other highlights included With Hat (£82,550), General Custer (TP) (£50,800), and Annie Oakley (TP) (£88,900).
Christie’s posted the lowest hammer (£1.64M) but outperformed in efficiency: a 94% sell-through rate and 19% over low estimate. Standouts included:
- Eva Mudocci (After Munch): £114,300 with fees, riding momentum from The Scream canvas in the Karpidas sale.
- Birth of Venus: £120,650 with fees, a new record for this colourway.
Phillips landed in the middle at £1.94M with a 90% sell-through rate and strong Warhol proof performance:
- Birth of Venus (Pink TP): £232,200, confirming high demand for rare variants.
- Black Rhino: £109,650
- Beethoven: hammered above estimate
- Lamentation (Martha Graham Series): £23,220, a new record on just its second public appearance.
Together, the September sales confirmed that top-end Warhol prints – especially rare proofs and emotionally resonant images – continue to command strong prices when strategically placed.
Image © Sotheby's / The Scream (after Munch) © Andy Warhol 1984Karpidas Collection: Canvas Results Elevate Print Confidence
September also saw Warhol dominate Sotheby’s Karpidas Collection, with The Scream (After Munch) selling for £6.6 million and Madonna and Self-Portrait with Skeleton Arm for £2.8 million. These results reinforced the relevance of Warhol’s late works and likely boosted confidence for print consignments from the After Munch series.
One high-profile work – Big Electric Chair, estimated at $30 million – was withdrawn prior to the sale in the May New York auctions. While such moments are often viewed as cautionary, in this case it reflects a strategic decision around timing and collector readiness. Ultra-high-value works like Electric Chair speak to a narrower buyer pool, and in today's market, sellers are increasingly looking to optimise both visibility and emotional resonance. Its withdrawal serves as a reminder that discretion is not doubt – it’s often part of broader, long-term positioning.
For example, Eva Mudocci performed strongly in the concurrent Christie’s sale, showing how context can shape print valuations.
Private Sale vs Auction: Strategy Matters
n 2025, private sales remain a smart alternative for works priced above £10,000. In May, Hindman sold a complete Cowboys and Indians for $838,700; Dorotheum’s white-glove result for 221 drawings in Vienna totalled £1.7 million.
As the most recent Art Basel & UBS report confirms, private sales are up 14% year-on-year. For Warhol sellers, this route offers strategic timing and price control, particularly for works not suited to public competition.
Understanding Proof Value
2025 has been another strong year for Warhol proofs. The highest-selling proof remains 2023’s Superman (TP) at £508,000. But 2025 has seen continued strength:
- Birth of Venus (TP): £232,200
- General Custer and Annie Oakley (TPs): £50,800 and £88,900 respectively
Trial and artist’s proofs with unique colourways continue to command premiums, particularly when supported by strong provenance or prior auction precedent.
Value Of Andy Warhol Main Editions
Main edition prints dominate Andy Warhol’s print market by volume, consistently accounting for over 80% of all lots sold annually between 2020 and 2024. This overwhelming share underscores their influence on overall sales trends. Within this category, subject matter is the clearest driver of value. Celebrity portraits - such as Marilyn Monroe, Queen Elizabeth, Mao, and Mick Jagger - remain the most sought-after and routinely command prices in excess of £80,000+ (in a soft market), placing them firmly in the upper tier of Warhol’s print market.
Just beneath this top bracket sit Warhol’s consumer-driven imagery, which - while comparatively more affordable - still attract strong demand. Value here is relative: works from the Campbell’s Soup collections, for example, span two sets (Soup Cans I, 1968 and Soup Cans II, 1969). The originals typically sell for a premium, but combined, the current average price for this series in 2025 sits around £52,000. Similarly, prints from the Ads portfolio occupy the mid-range bracket, though rare examples such as Chanel and Apple can command six-figure prices - as seen in 2025, when they sold for £171,000 and £140,581 respectively.
At the more accessible end of Warhol’s print market are collections like Ladies and Gentlemen, Renaissance Paintings, and Space Fruit. These offer entry points for collectors and have shown upward momentum. Trial proof Renaissance Paintings trended in 2024, and in H1 2025, Peaches and Pears from Space Fruit achieved a particularly strong result - evidence that demand for Warhol’s lesser-known series is growing.
Complete Sets: Portfolio Premiums Still Hold
The chart above tracks sales value and number of lots sold for Warhol’s top-performing complete sets between 2020 and 2025. Complete sets continue to be among the most desirable assets in Warhol’s print market, often commanding premium prices - especially when they feature matching edition numbers or rare proof formats. Depending on the series, rarity, and provenance, prices typically range from £400,000 to over £4 million.
In the most recent 2025 marquee sales, Warhol’s Campbell's Soup Cans achieved £758,616 ($1,008,000 USD) in New York, reaffirming strong demand for iconic series. Meanwhile, Cowboys and Indians set resurfaced at Hindman Auctions in Chicago nearly matching its previous high from 2024.
Looking back at 2024, the top-performing Warhol set was Endangered Species, which sold for £3.4 million in November - a record for the collection and the second-highest price ever paid for a complete Warhol set. The Marilyn set followed closely, achieving £2.8 million and holding its multi-million-pound value after setting the highest price paid in Warhol's print market in 2022 with a £4 million result for a set featuring matching edition numbers.
The Moonwalk Suite - a rare two-print set - continued its record-setting trajectory with a £587,978 result at Phillips in October. Another set gaining momentum is Ten Portraits of Jews, which has seen increased attention in recent years.
Authenticating An Andy Warhol Print
The Andy Warhol Foundation
If you're thinking about selling a Warhol print, verifying its authenticity is essential. The Andy Warhol Foundation for the Visual Arts, which succeeded the Warhol Art Authentication Board (disbanded in 2012), no longer authenticates works but continues to oversee Warhol’s legacy. The board was dissolved following controversy over its opaque practices and legal disputes involving misattributed works.
Today, the Foundation focuses on preserving Warhol’s influence through scholarship, institutional partnerships, and initiatives like the Andy Warhol Museum in Pittsburgh - the world’s largest repository of his art and archives.
Andy Warhol Catalogue Raisonné
The ongoing Andy Warhol Catalogue Raisonné project, funded by the Andy Warhol Foundation, is published in three volumes - Paintings, Sculptures, and Drawings; Prints; and Film - each produced by different institutions. The most recent release, published in July 2024, covers Warhol’s work from 1977–1980 and includes both prolific series and reengagements with earlier portrait themes. Richard Polsky, Warhol authenticator and author, provides an exclusive analysis of this new volume in his latest article for MyArtBroker.
If you’re planning to sell your Warhol print, inclusion in the Catalogue Raisonné is an important benchmark for establishing authenticity and achieving maximum value on the secondary market. However, the Andy Warhol Foundation does not issue certificates of authenticity (COAs), offer opinions on attribution, or guarantee inclusion of submitted works. It also does not provide appraisals, valuations, or recommend specific appraisers.
The most reliable way to verify a Warhol print’s authenticity is through its provenance - ideally tracing back to the original publisher or gallery, such as Ronald Feldman Fine Art, Inc., Edition Schellmann, or the AWF itself. For sellers, working with a reputable specialist like MyArtBroker or a recognised authenticator such as Richard Polsky is the best way to research provenance and ensure your work is positioned accurately and credibly on the market.
Does My Andy Warhol Print Need To Be In Mint Condition?
When it comes to selling your Warhol print, condition plays a critical role in determining value. During Warhol’s time at The Factory - his iconic studio that began operating in the 1960s - there was little formal record-keeping, and many prints were distributed casually when their market value was still relatively low. As a result, it's not unusual to see Warhol prints on the secondary market today that have suffered from years of poor handling or display.
Common issues such as fading from sunlight, undulation, improper mounting, or non-archival framing can all impact a work’s condition - and ultimately, its value. If you're unsure about the condition of your print, it's always advisable to speak with experts to assess whether restoration is needed. At MyArtBroker, we work with trusted restoration experts and can help you find the right specialist.
To learn more, watch our live panel on preserving value and read this article to hear real stories from conservators on works they’ve restored and what makes a print worth saving. For practical advice, explore our guide to restoring and caring for modern and contemporary prints.
Ways to Sell with MyArtBroker
At MyArtBroker, our specialists provide a free market valuation for your artwork, offering a level of transparency unmatched in today’s market. In addition to our valuations, through our online Trading Floor, you can access real-time insights into works by the artist you’re looking to sell, including pieces that are most in demand, wanted, or currently for sale: allowing sellers to trust the valuation that they are provided.
Our approach is tailored to align with the unique attributes of each artwork, and offer optimal results:
How a Private Sale Works
Unlike peer-to-peer platforms that often lack the specialist knowledge, authentication protocols, and legal safeguards required for high-value transactions, MyArtBroker offers a secure, fully managed private sale service. We handle every aspect of the process - from insurance and shipping to targeted marketing - at no additional cost to the seller.
Sellers pay 0% commission. Our revenue is generated solely through a buyer’s commission, which is transparently and individually negotiated at the point of offer. This structure ensures our interests are aligned with yours: we aim to deliver the strongest possible return on your artwork.
Our private sales service is tailored for high-value artworks typically priced above £10,000, where our specialist team can provide bespoke guidance and maximum exposure. For works that fall below this threshold, we offer complimentary advice on the most effective alternative selling channels - ensuring every client benefits from expert-led recommendations.
Why Sell Your Andy Warhol With MyArtBroker
A Dedicated Expert
At MyArtBroker, we offer a more personalised and transparent experience than traditional auction houses. Every seller is paired with a dedicated sales expert who will guide you through the entire process - from valuation to sale - via our online Trading Floor. As the world’s largest platform dedicated to prints and multiples, we bring deep market insight and a global collector base, allowing us to connect your work directly with qualified buyers and ensure you receive fair market value.
Minimising Risk, Maximising Confidence
We prioritise transparency and due diligence at every stage of the selling journey. Our team ensures each work is authenticated and its provenance verified, reducing risk and protecting both sellers and buyers. In an increasingly complex market, we also work with trusted external partners to guard against counterfeit activity.
Private sales offer further protection. Unlike auctions - where works may go unsold, impacting long-term value and the artist’s market - private placements allow for more controlled pricing, strategic timing, and faster liquidity. By avoiding the volatility of public sales, we help you position your artwork for success in a way that’s secure, informed, and built around your goals.
0% Seller’s Fees, 100% of the Time
At MyArtBroker, we specialise in sourcing and selling rare and special edition prints for both seasoned collectors and first-time sellers. We offer complimentary valuations and never charge seller’s fees - setting us apart from auction houses and traditional dealers. By keeping overhead low, we focus on what matters: digital innovation, targeted marketing, and connecting your work with the right buyer.
Securing the best possible price for your Warhol print isn’t just about listing it - it’s about reaching a specialised audience. As print market experts, we operate within a focused collector base, offering significantly more precision than broader auction platforms that cater to multiple categories. The result? More control, stronger positioning, and better outcomes for sellers.
Our Network
Our live Trading Floor connects your artwork with a global network of over 30,000 collectors, transforming how prints are traded in the digital age. Backed by real-time market data, curated insights, and a secure platform, we make selling seamless, transparent, and efficient. Whether you’re managing a large collection or selling a single edition, our ecosystem is built to deliver value through expertise, accessibility, and trust.
Warhol Collection Management With MyPortfolio
Using Big Data to Make Informed Selling Decisions
In today’s data-led art market, timing and insight are everything. That’s why we built MyPortfolio - a free tool designed to help Warhol print owners monitor and manage their collection with confidence. MyPortfolio offers real-time access to over 50,000 auction records and uses our proprietary algorithm, SingularityX, to generate dynamic valuations based on condition, edition type, colourway, and market trends.
This platform gives sellers a clear, data-backed view of where their artwork sits in the market, whether you’re tracking the performance of a Marilyn, a Mick Jagger, or a full Endangered Species set. You can see how similar works are performing across different auction houses, identify pricing momentum, and monitor sale cycles - all in one place.
Because we specialise in prints and multiples, the data is bespoke and tailored - offering a depth of insight unmatched by broader valuation tools. This kind of insight is especially valuable in a market that’s rapidly shifting towards infrastructure and intelligence where companies are placing great value on data-led strategy. In this evolving landscape, these kind of tools that provide data visibility isn’t just helpful - it’s essential.
