Lucky Strike (yellow)
Lucky Strike (yellow)
Signed Print
Keith Haring
£16,000-£24,000 VALUE (EST.)
$29,000-$45,000 VALUE (EST.)
$27,000-$40,000 VALUE (EST.)
¥130,000-¥200,000 VALUE (EST.)
€18,000-€27,000 VALUE (EST.)
$150,000-$230,000 VALUE (EST.)
¥2,580,000-¥3,870,000 VALUE (EST.)
$20,000-$29,000 VALUE (EST.)
This estimate blends recent public auction records with our own private sale data and network demand.
Screenprint, 1987
Signed Print Edition of 80
H 29cm x W 20cm
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Auction Results
| Auction Date | Auction House | Artwork | Hammer Price | Return to Seller | Buyer Paid |
|---|---|---|---|---|---|
| October 2019 | Sotheby's New York - United States | Lucky Strike (yellow) - Signed Print | |||
| July 2018 | Sotheby's London - United Kingdom | Lucky Strike (yellow) - Signed Print | |||
| November 2017 | Van Ham Fine Art Auctions - Germany | Lucky Strike (yellow) - Signed Print | |||
| September 2017 | Christie's New York - United States | Lucky Strike (yellow) - Signed Print | |||
| September 2017 | Sotheby's London - United Kingdom | Lucky Strike (yellow) - Signed Print | |||
| April 2017 | Sotheby's London - United Kingdom | Lucky Strike (yellow) - Signed Print | |||
| July 2014 | Christie's New York - United States | Lucky Strike (yellow) - Signed Print |
Meaning & Analysis
Keith Haring’s screen print Lucky Strike is from his Lucky Strike series from 1987 that were commissioned as advertising posters for the top-selling cigarette brand Lucky Strike. Haring created nine designs, of which five were selected for the print and three were produced as large edition posters with painted signatures.
Lucky Strike shows three jumping and dancing figures that surround the box of Lucky Strike cigarettes in a fun and dynamic composition. This print is typical of Haring’s linear style in his exclusive use of black and white, action lines surrounding the figures and dotted landscape at the bottom. Haring blurs the line between high art and commercialism by creating a print in his unique and recognisable style in the context of a poster advertisement.
Playing into Haring’s ideal of the democratisation of art, this poster was created for commercial purposes and was available for public display and consumption. This print shows Haring’s use of flattened form that mimics the mass-produced nature of the world he was critiquing. The pop of red in the Lucky Strike logo against the exclusive use of black and white, highlights the centrality of the brand name to this poster.
