New Coke
New Coke
Unsigned Print
Andy Warhol
89 x 65cm, Screenprint, 1985
£40,000-£60,000
$80,000-$110,000 Market Value Indicator
$80,000-$110,000 Market Value Indicator
¥360,000-¥540,000 Market Value Indicator
€45,000-€70,000 Market Value Indicator
$420,000-$630,000 Market Value Indicator
¥8,360,000-¥12,540,000 Market Value Indicator
$50,000-$80,000 Market Value Indicator
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Meaning & Analysis
New Coke is a screen print made by the iconic Pop artist, Andy Warhol, in 1985. The print shows a can of Coca Cola spilling over and leaving a trail of liquid behind it. Warhol renders the can in his signature Pop Art style, characterised by his use of bright and bold colours and crayon-like gestural lines. Warhol’s layering of colours and overlapping lines is a key element of the artist’s visual style and imbues the print with a sense of movement. The title of the print refers to Coca Cola’s new recipe change which was highly contested and divided consumer opinion.
Warhol took much artistic inspiration from everyday consumer goods that can been seen as icons of American consumer culture. Ordinary objects like Brillo Boxes and Campbell's Soup Cans captured the artist’s attention and became the subjects of his fine artworks. Warhol challenges what can be considered a worthy subject of fine art by taking these commonplace objects and making them the focal point of his critically acclaimed artworks. In doing this, Warhol also raises questions as to what can be considered art and how one defines what ‘high’ culture or fine art is.
Speaking about Coca Cola, Warhol explains: “What’s great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest. You can be watching TV and see Coca-Cola, and you know that the President drinks Coke, Liz Taylor drinks Coke, and just think, you can drink Coke, too.”
