5 Year Print Market Review 2023
New Coke - Unsigned Print by Andy Warhol 1985 - MyArtBroker

New Coke
Unsigned Print

Andy Warhol

£50,000-£80,000 VALUE (EST.)

$100,000-$150,000 VALUE (EST.)

$80,000-$130,000 VALUE (EST.)

¥450,000-¥720,000 VALUE (EST.)

60,000-90,000 VALUE (EST.)

$480,000-$770,000 VALUE (EST.)

¥9,070,000-¥14,510,000 VALUE (EST.)

$60,000-$100,000 VALUE (EST.)

14% AAGR (5YR)

This estimate blends recent public auction records with our own private sale data and network demand.

There aren’t enough data points on this work for a comprehensive result. Please speak to a specialist by making an enquiry.

Screenprint, 1985
Unsigned Print
H 89cm x W 65cm

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Auction Results

Auction DateAuction HouseArtwork
Hammer Price
Return to Seller
Buyer Paid
January 2017Phillips London - United KingdomNew Coke - Unsigned Print
February 2011Phillips London - United KingdomNew Coke - Unsigned Print
December 2000Christie's New York - United StatesNew Coke - Unsigned Print

Meaning & Analysis

Warhol took much artistic inspiration from everyday consumer goods that can been seen as icons of American consumer culture. Ordinary objects like Brillo Boxes and Campbell's Soup Cans captured the artist’s attention and became the subjects of his fine artworks. Warhol challenges what can be considered a worthy subject of fine art by taking these commonplace objects and making them the focal point of his critically acclaimed artworks. In doing this, Warhol also raises questions as to what can be considered art and how one defines what ‘high’ culture or fine art is.

Speaking about Coca Cola, Warhol explains: “What’s great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest. You can be watching TV and see Coca-Cola, and you know that the President drinks Coke, Liz Taylor drinks Coke, and just think, you can drink Coke, too.”

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