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Andy Warhol: New Coke - Unsigned Print

New Coke
Unsigned Print

Andy Warhol

POA

This estimate blends recent public auction records with our own private sale data and network demand.

Screenprint, 1985
Unsigned Print
H 89cm x W 65cm

Toni Clayton

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Toni Clayton, American Pop & Modern Specialist

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Critical Review

Warhol took much artistic inspiration from everyday consumer goods that can been seen as icons of American consumer culture. Ordinary objects like Brillo Boxes and Campbell's Soup Cans captured the artist’s attention and became the subjects of his fine artworks. Warhol challenges what can be considered a worthy subject of fine art by taking these commonplace objects and making them the focal point of his critically acclaimed artworks. In doing this, Warhol also raises questions as to what can be considered art and how one defines what ‘high’ culture or fine art is.

Speaking about Coca Cola, Warhol explains: “What’s great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest. You can be watching TV and see Coca-Cola, and you know that the President drinks Coke, Liz Taylor drinks Coke, and just think, you can drink Coke, too.”

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