Top Immersive Artists to Look Out For

A woman is seen blurry through various streams of light, in this photograph of a viewer interacting with a work by Maja PetricImage © Isabella de Souza / Installation view of a work by Maja Petric 2019
Joe Syer

Joe Syer, Co-Founder & Specialist[email protected]

Interested in buying or selling
an artwork?

Browse artworks

Immersive art has become increasingly popular in recent years, a phenomenon that illustrates how the fusion of technology and creativity can engage audiences in novel ways. This movement has transformed the way art is experienced, moving beyond traditional visual observation to encompass multisensory, interactive experiences that envelop participants within the artwork itself. Immersive installations utilise advanced technologies including light, sound and digital projections to create spaces where the boundaries between art and viewer blur. As immersive art has grown in popularity, it has become a mainstream phenomenon, attracting diverse audiences with its dynamic, captivating environments.

This photograph shows one of Yayoi Kusama's Infinity Rooms at the Tate Modern 2023, a mirrored environment with thousands of bright coloured lights.Image © Isabella de Souza / One of Yayoi Kusama's Infinity Rooms at the Tate Modern 2023

Yayoi Kusama

No article on immersive art would be complete without mentioning Yayoi Kusama, a Japanese contemporary artist who is celebrated globally for her avant-garde installations that transport audiences into her unique vision of endless repetitive patterns. Kusama's work transcends traditional artistic boundaries to create all-encompassing environments that invite viewers to experience a dissolution of self into the vast, recurring landscapes of her creation. Her Infinity Rooms are masterpieces of illusion that are hugely popular on social media, using mirrors and lights to create seemingly boundless spaces reflecting Kusama's obsession with the endless and the repetitive. These installations showcase her extraordinary creativity and the depth of her engagement with the concept of infinity, but also offer a deeply personal glimpse into her lifelong struggle with mental health, making her work both visually stunning and emotionally resonant. Through her art, Kusama invites us to step into her universe, a space where the self is both lost and found within endlessness.

Instagram @studio.drift / Art to reconnect with nature through technology.


DRIFT, founded by Dutch artists Lonneke Gordijn and Ralph Nauta in 2007, has been a pioneering force in the fusion of art, nature and technology. With a multidisciplinary team of 65, they craft experiential sculptures, installations and performances that delve into the essence of nature's hidden wonders and phenomena, utilising technology as a medium to explore and reconnect with the Earth's intrinsic systems. Their work, characterised by a blend of depth and simplicity, draws insightful parallels between human-made and natural structures, employing innovative, interactive processes that question the essence of life and envision a hopeful future. DRIFT's creations often reach their full potential in public spaces or through architectural integration, thereby harmonising human, spatial, and natural elements. Their global recognition is witnessed in exhibitions and projects at prestigious venues such as the Biennale di Venezia, Pace Gallery and the Victoria & Albert Museum. With their artworks held in the permanent collections of major institutions such as LACMA, Rijksmuseum and SFMOMA, DRIFT has established a significant footprint in contemporary art, inspiring a reconnection to our planet through their visionary lens.

Instagram @serpentineuk / Installation view of Barbara Kruger: Thinking of You. I Mean Me. I Mean You. at the Serpentine

Barbara Kruger

Barbara Kruger is an American conceptual artist renowned for her compelling use of text and image to challenge perceptions and critique societal norms, particularly focusing on consumerism, feminism and identity. In her immersive practice, Kruger's bold, provocative works transform spaces into powerful interactive dialogues between the art and its viewers. Her installations extend beyond the canvas to envelop entire rooms and public spaces, employing large-scale, direct messages that confront and engage the audience in a visual and mental dialogue. Kruger's art has the ability to dominate environments and compel viewers to navigate through her juxtapositions of words and imagery, creating a pervasive enveloping experience that questions and critiques the world around us. As of February 2024, she has a show titled Thinking of You. I Mean Me. I Mean You. ongoing at the Serpentine South Gallery in London, where she has created rooms that envelop the viewer with her signature fonts Futura Bold Oblique or Helvetica Ultra Condensed.

This screenshot shows an immersive work by Doug Wheeler: a thin, softly lit box at the end of a large white room.Image © David Zwirner / Screen capture of an immersive work by Doug Wheeler

Doug Wheeler

Doug Wheeler is an American artist pivotal to the Light and Space movement, who has revolutionised the realm of immersive art through his groundbreaking explorations of light, space and perception. Since the 1960s, Wheeler has crafted environments that dissolve architectural boundaries, creating vast ethereal spaces that invite viewers to step into an entirely different realm of experience. His meticulously engineered installations often feature seamless, luminous fields of neon light that seem to extend infinitely, challenging the viewer's sensory experiences and blurring the lines between material and immaterial. Wheeler's art immerses the observer in a serenely contemplative state that evokes the sublime. Through his innovative use of materials, lighting, and architectural modifications, Wheeler invites us to question our relationship to the seen world. Notably, in 2016, his work heavily inspired Drake’s Hotline Bling video – yet another indication of how much immersive art has been embraced by popular culture.

Instagram @teamlab / teamLab Borderless in Tokyo


teamLab is an interdisciplinary collective that merges art, science, technology, and nature through the combined talents of artists, programmers, engineers, CG animators, mathematicians, and architects. This collective aims to redefine the way we perceive our connection to the world, erasing traditional divides and promoting a vision of life as an unbounded continuum. Through their groundbreaking work, teamLab aims to “transcend these boundaries in our perceptions of the world, of the relationship between the self and the world, and of the continuity of time.” Their contributions to the art world, widely recognised for blurring the lines between different disciplines and their popularity with the public, have secured their art a spot in the permanent collections of renowned global institutions such as the Art Gallery of New South Wales in Sydney, the Asian Art Museum in San Francisco, and the National Gallery of Victoria in Melbourne.

Instagram @maja_petric / I the Light © Maja Petric 2023

Maja Petric

Maja Petric, a modern new media artist, specialises in interactive art that weaves together light, sound and advanced technologies like artificial intelligence, computer vision, and robotics. She has been creating immersive artworks since 2001, including light sculptures and AI-driven art, which evoke “the sublime by revealing connections among people and other living things past, present, and future.” Her work aims to broaden the range of sensory experiences through which art is encountered, and she has developed interactive art environments for Microsoft, crafted immersive experiences for Hong Kong Landmark, and created permanent light installations for Google, among other projects. Her notable works include the touring immersive installation We Are All Made Of Light across the US and a series of interactive installations set in public parks, as well as commercial and private spaces.

Instagram @esdevlin / Devlin's work at The Sphere 2023

Es Devlin

Es Devlin is an artist and stage designer known for her work that delves into biodiversity, linguistic diversity, and the creation of collective AI-generated poetry. She regards her audience as a transient community, aiming to induce intellectual transformations by promoting active engagement in collective experiences. Devlin's artistic scope encompasses public sculptures and installations displayed at prestigious venues like Tate Modern, V&A, Serpentine Gallery, Imperial War Museum, and the United Nations General Assembly. Her versatility extends to kinetic stage designs for venues such as the Royal Opera House, the National Theatre, and the Metropolitan Opera. Additionally, she has orchestrated grand visual spectacles for Olympic ceremonies, Super Bowl halftime shows, and created monumental illuminated stage sculptures for international music icons such as Beyoncé, The Weeknd, Dr. Dre, Kendrick Lamar, and U2. Recently, her work has been widely appreciated at the Las Vegas Sphere – the ultimate immersive venue.

Youtube © Kunstmuseum Wolfsburg / James Turrell · The Wolfsburg Project

James Turrell

James Turrell is another seminal figure in the Light and Space movement, whose work has been captivating audiences with his immersive art for over half a century. Turrell's work is an exploration of light and perception, as he crafts environments that challenge the viewer's sensory experiences – creating spaces where light itself becomes a tangible material. Through his meticulous manipulation of space and colour, Turrell invites participants into contemplative experiences that blur the boundaries between the physical and the sublime. His installations, ranging from the intimate to the monumental, such as the ongoing Roden Crater project (an extinct volcano in Arizona transformed into a massive naked-eye observatory) exemplify his mastery in using light to sculpt space and influence perception. Turrell's art is to be experienced, offering profound engagements with the essence of human perception and the inexhaustible mystery of light.

Youtube © Pérez Art Museum Miami / Marco Brambilla: Heaven's Gate

Marco Brambilla

Marco Brambilla is a visionary artist renowned for his immersive video installations that transport viewers through elaborate cinematic collages of pop culture and art history. Brambilla's work is characterised by its complex multi-layered visual narratives, often created through the meticulous editing and compositing of hundreds of film and animation clips. His most famous piece, Civilization (Megaplex), is a prime example, presenting a dizzying, kaleidoscopic journey through the afterlife that is epic in scope and rich in detail. Brambilla's installations are visually stunning experiential voyages that engage the viewer in a critical dialogue with media consumption, celebrity culture and the saturation of images in contemporary society. By transforming familiar cinematic imagery into new, surreal landscapes, Brambilla invites his audience into a space where time collapses and narratives converge, offering a unique, immersive experience that challenges perceptions and provokes thought.

Instagram @refikanadol / Unseen Intelligence 2023

Refik Anadol

Refik Anadol is a Turkish artist whose data-driven work uses algorithms to create dream-like environments that merge the realms of art, science and technology. Utilising machine learning and architectural projections, Anadol transforms digital information into mesmerising dynamic artworks, effectively turning walls and facades into living canvases. His signature works such as Machine Hallucination and Wind Of Boston: Data Paintings showcase how data can be sculpted into fluid, ever-changing forms that invite viewers into a captivating digital dreamscape. Anadol's installations question the boundaries between the physical and virtual world, encouraging audiences to reconsider the role of technology in shaping our understanding of reality. Through his innovative use of digital media, Anadol crafts immersive environments that blur the lines between art, architecture, and digital ethereality, offering a glimpse into the future of artistic expression.

Buy and sell artworks

Discover live market data against your collection

The only dedicated prints portfolio management system in the world. Add your collection to track value in real time.

Track demand on our trading floor

Track live demand in works from our artist's portfolios and view access to the works you're looking for.

What to
Invest in Now

Data-driven market commentary on what's driving growth, supply & demand in the Prints and Multiples market.