Art Tech & AI Platforms Shaking Up The Secondary Art Market

An image of a print by Bridget Riley, showing a variety of wavy geometric shapes in cool tones.Red © Bridget Riley 2005
Joe Syer

Joe Syer, Co-Founder & Specialist[email protected]

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In the ever-evolving world of art, technology and artificial intelligence (AI) are playing increasingly pivotal roles; this is particularly true in the secondary art market. Once dominated by traditional galleries and auction houses, this market is now witnessing a transformative shift thanks to innovative Art Tech & AI platforms.

In this article, we explore pioneering platforms that are at the forefront of the digital revolution of the art world, redefining how art is bought, sold and appreciated in the secondary market. From utilising AI for art authentication and provenance tracking to leveraging virtual reality for immersive art experiences, these platforms are doing more than just changing the game; they are rewriting the rules.

Here are the Art Tech & AI platforms to watch:

A digital rendering of a mobile phone showing the platform MyArtBroker and MyPortfolio.MyArtBroker © 2023
1.

MyArtBroker

MyArtBroker is a London-based company that aims to optimise the process of purchasing prints and editions, bringing knowledge on these directly to prospective sellers and buyers. Going above and beyond creating an art sales platform, MyArtBroker treats art as the huge financial and emotional investment it is: the platform has expanded to include new features, such as MyPortfolio and MAB100. Through MyPortfolio, users can track their collection’s value, using up-to-date values and tracking market demand in real-time. MAB100 is the platform’s latest release, creating the world’s first print index tracking the top 100 prints and editions in the market, alongside their estimated and hammer values. By offering a personalised brokerage service and widespread knowledge of the market for its customers, the platform provides a secure and efficient art transaction experience for both buyers and sellers.

A screenshot of the landing page for the platform Artclear, with the slogan "Connecting the dots in the art world" shown against an ombre blue and white background.Artclear © 2023
2.

ArtClear

ArtClear provides an essential service, creating an exclusive “fingerprint” that acts as a digital footprint for an artwork, allowing it to be easily identified and authenticated, even if it is an identical copy. Furthermore, the platform also creates digital certificates of authenticity that are easily shared, preventing frauds and forgeries. Together, these technologies help further the company’s ultimate goal: to boost confidence in art transactions and reduce the risk involved in the process of purchasing and collecting art.

A screenshot of the landing page for platform Convelio, showing a pair of gloved hands handling an object with the slogan "Fine art logistics -- simplified."Convelio © 2023
3.

Convelio

It is a truth universally acknowledged that shipping an artwork and dealing with the ensuing paperwork is one of the most complex aspects of buying and selling art. Enter Convelio, which promises to simplify the process by combining innovative technology and logistics expertise to securely move art around the world. Working with giants such as Christie’s, Sotheby’s and Paris Photo, Convelio provides bespoke art transportation services and relies on an almost entirely digital platform, removing much of the dreaded paperwork from the equation. It tailors its services depending on the client’s needs, ensuring that each artwork is packed and delivered with appropriate care. With offices in London, Paris and New York, it ships to over 100 countries worldwide.

A screenshot of the landing page for the platform Vortic, specifically its "About Vortic" section. It shows an installation view of an art gallery, displayed on a tablet, a cellphone and a laptop.Vortic © 2023
4.

Vortic

Vortic Art has come to revolutionise the viewing experience of art: it allows users to create a virtual reality environment to curate, share and revisit exhibitions from around. In this way, prospective buyers can virtually attend events despite geographical location, allowing for a wider pool of collectors to encounter different types of art. Collectors can also curate their own exhibition, sharing their collection privately or publicly. Respected galleries such as White Cube, David Zwirner and Victoria Miro have already used the platform, which was particularly timely when it first emerged in 2020. The company is available on a variety of devices, including web, mobile and even a virtual reality headset.

A screenshot of the landing page for the platform Artlogic, with the slogan "Manage and grow your art business online" against a green background.Artlogic © 2023
5.

Artlogic

Artlogic has simplified the way art businesses operate, allowing for smaller galleries to enter the market and further encouraging the secondary market to grow. The Customer Relationship Management (CRM) platform provides invaluable guidance, including a Sales Pipeline, an emailing tool for private communications and newsletters, and its own integrated payment system. It also provides businesses with insights on sales and customer relations. In operating the entire business within a single ecosystem, buyers and sellers are able to have a more streamlined experience.

A screenshot of the landing page for the platform InSitu Art Room, showing a cellphone displaying a room with paintings displayed.InSitu Art Room © 2023
6.

InSitu Art Room

In a world where buying art online is becoming increasingly common, many buyers still have reservations about not being able to view their artwork in their own space. InSitu Art Room aims to fix this issue by allowing businesses and collectors to digitally place a work within a room – both from within the own platform’s selection and from the user’s own camera roll. Based in Stockholm, the app can be downloaded on a mobile for easy and quick access. In using this technology to ensure prospective buyers can visualise their purchase, InSitu facilitates the online secondary market.

A screenshot of the landing page for the platform Smartify. To the right, a couple is shown at a museum and, to the left, the slogan "A world of art and culture, just for you"Smartify © 2023
7.

Smartify

Smartify has reached audiences as diverse as museums, galleries and collectors. Having partnered with more than 700 businesses and cultural institutions in over 30 countries, the app allows users to access content beyond the usual wall labels, including videos, podcasts, pricing, provenance information and whatever else may be relevant to a work. It also plays an important part in accessibility, allowing people with disabilities or specific requirements to experience an artwork in a way that was previously impossible. Smartify partners include London’s National Gallery, the Smithsonian and countless commercial galleries. Imparting knowledge is crucial when building customer rapport, and allowing buyers to experience different types of content related to an artwork has become increasingly important in recent years.

A screenshot of the landing page of the NFT marketplace Rarible, showing some of the artworks on offer.Rarible © 2023
8.

Rarible

NFTs remain a significant and sizeable portion of the contemporary market, allowing people who usually do not engage with art to buy, sell and collect. Rarible is a leading marketplace in the sector, differentiating itself from competitors due to its unique structure by providing unique rewards. Examples of NFTs found on Rarible’s marketplace go beyond just digital artworks, including memes and even pieces of virtual land. The company argues that NFTs represent a new way to own digital content, and that this will become an even larger market in the years to come.