By Rotation

By Rotation is revolutionising the fashion industry with its innovative app, empowering users to engage in an eco-friendly approach to fashion by renting and lending clothing and accessories. Established as a dynamic platform, it facilitates a seamless connection between wardrobe owners and fashion enthusiasts looking to refresh their style without permanent purchases.

The app’s user-friendly interface allows individuals to list their wardrobe items in under two minutes, manage rental requests, and process transactions securely. For lenders, By Rotation offers the flexibility to approve rental requests, communicate directly with renters, and receive payment shortly after the rental period ends. Renters, on the other hand, can browse over 120,000 listings, filtering by color, size, and brand, to find the perfect outfit for any occasion.

Safety and trust are paramount at By Rotation. Both lenders and renters are verified, and a robust peer-review system ensures that all members of the community can rent with confidence. Additionally, By Rotation has partnered with BLANC for eco-friendly cleaning solutions, maintaining the quality and longevity of garments.

By Rotation not only makes high-fashion accessible but also champions sustainable fashion practices, making it a pioneer in the sharing economy for fashion lovers across the UK.