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Market Reports
Andy Warhol remains one of the most liquid and recognisable names in the art market. With strong demand across iconic series – Marilyn, Flowers, Mao, Campbell’s Soup, Mick Jagger, Reigning Queens, Endangered Species – selling an Warhol print in 2025 is easy, knowing where your work sits within his value hierarchy – and how to position it accordingly.
The value of Warhol prints in 2025 are driven by rarity within a collection and the desirability of a specific image or colourway.
In 2025, overall auction sales value edged above 2024 levels, with the strongest results concentrated around iconic series and scarce formats.
Mid-year auctions saw renewed demand for Sunset editions, particularly rare colourways and dedicated proofs that offered additional layers of individuality.
Marilyn prints reset benchmarks in the second half of 2025, achieving results between £75,000 and £265,000 for individual works at Sotheby’s. Two Marilyn complete sets sold during the year, with the highest reaching £3.9 million in Germany – underscoring the global depth of demand for Warhol’s most recognisable imagery.
Moonwalk prints and Endangered Species trial proofs continue to attract competitive bidding, particularly where rare colourways appear. As supply tightens, demand has extended to strong main editions within these series.
The Cowboys and Indians collection has seen high trading activity and an average value increase of 30% over the last two years.
Liquidity remains strongest in Flowers, Mao, and Campbell’s Soup, where variation, condition, and colour preference drive price differentiation more than simple edition category.
Warhol print value is driven by a combination of market, production, and rarity factors. Understanding what determines the value of a Warhol print is essential before seeking a valuation or deciding how to sell.
In 2025, five core drivers consistently influence Warhol print prices at auction and in private sales.
For sellers, 2025 is a favourable moment to seek a Warhol print valuation or consider bringing a work to market – particularly for rare editions and culturally recognised images.
The global prints and editions market is up 16% year-on-year, according to ArtTactic, reinforcing renewed confidence in blue-chip editioned works. Within that segment, Andy Warhol remains one of the most liquid and internationally recognised artists.
Warhol is also entering a period of heightened commercial and cultural visibility. Marilyn Monroe’s 100th anniversary is likely to renew attention around Warhol’s most iconic portrait, while his continued institutional presence – including recent high-profile ties to LVMH – positions his work alongside fashion, luxury, and global brand culture.
Recent market signals in 2025 further support this strength. The Ads complete set set a new record at £2.2 million, reinforcing demand for individual prints within that series. At the same time, the Mick Jagger collection and Queen Elizabeth II (Reigning Queens) prints have become increasingly scarce on the public market, creating conditions for renewed collector attention.
Sellers looking to compare confidence and consistency across these collections can explore this further in our latest Most Investable Collections Report.
Warhol print value in 2025 varies by edition type and signature status. Before selling a Warhol print, it is essential to identify which category your work falls into, as pricing strength, demand, and risk differ across formats.
The Warhol print market is structured across these key segments which participate differently in auction results and private sale demand:
Signed Warhol prints command stronger prices than unsigned examples. A clear pencil signature, correct edition number, and inclusion in the Feldman & Schellmann catalogue raisonné materially increase buyer confidence and resale liquidity.
However, unsigned Warhol prints can still hold some value. The most common examples are Marilyn, Campbell’s Soup, Flowers, and Mao. Posters and works such as Brillo Box or Cow may also appear unsigned. In these cases, condition, documentation, and series strength determine pricing.
Main editions account for the majority of annual transaction volume and value depends on: series strength, colourway desirability, competing supply, condition and documentation.
Well-positioned main editions in high-demand collections can perform competitively, particularly when supply tightens within a series.
Artist’s Proofs (APs) are typically produced in smaller quantities than main editions and can command premiums where rarity is clear. APs appear across most Warhol collections and are especially strong in Marilyn, dual-signed Mick Jagger, and Campbell’s Soup prints.
Trial Proofs (TPs) are among the rarest Warhol print formats. Unique colourways or experimental variations can significantly increase value, particularly in collections such as Endangered Species. TPs have also appeared in Ads, Myths, Cowboys and Indians, and Moonwalk prints.
In some cases, APs and TPs trade above main editions; in others, pricing remains comparable.
Complete sets consistently command the highest prices within the Warhol print market.
The record for a complete set remains the Marilyn portfolio, which achieved just over £4 million in 2022. Set values vary by collection size and popularity – ranging from smaller two-print groupings to ten-print portfolios and in some cases more.
Complete sets with matching edition numbers, strong condition, and clear documentation achieve the strongest results.
Understanding your edition type – signed or unsigned, main edition, AP, TP, or complete set – is the first step toward achieving an accurate Andy Warhol print valuation.
Request a free instant valuation to compare your Warhol print against recent auction results and private sale demand.
Authenticating an Andy Warhol print is essential before bringing it to market. Without clear documentation and provenance, even strong works can face pricing pressure.
To confirm your Andy Warhol print is real, sellers should review:
The Andy Warhol Foundation for the Visual Arts does not issue certificates of authenticity or authenticate works. Instead, market confidence relies on documentary alignment with the Feldman & Schellmann Catalogue Raisonné and clear provenance.
For this reason, sellers should consult a Warhol print specialist before sale. Professional review ensures your print is correctly identified, documented, and positioned for either auction or private sale – reducing risk and protecting value.
Condition is one of the most important factors affecting Warhol print value. Even minor fading, handling marks, or paper undulation can materially impact auction results and private sale pricing.
Common condition issues in Warhol prints include: fading from UV exposure, surface scuffs or handling marks, undulation or paper distortion, poor framing or acidic mounts.
Before selling a Warhol print, a professional condition review is advisable. In some cases, specialist conservation can protect value. In others, transparent disclosure and strategic pricing are more effective than restoration.
Buyers in the current Warhol print market are increasingly condition-sensitive – particularly for signed prints, proofs, and complete sets. Ensuring your print is properly stored, documented, and assessed before sale reduces risk and supports stronger pricing.
When selling a Warhol print, the two primary routes are auction or private sale. Each carries different levels of risk, fees, and pricing control.
Auction can work for rare proofs, complete sets, or benchmark images that can withstand public price discovery.
However, sellers should consider seller’s commission and marketing fees, fixed auction timelines, public estimate exposure, and the risk of an unsold lot.
Comparable main editions are more sensitive to competing supply and estimate strategy. If a print fails to sell, the public result can affect future pricing.
Private sale allows pricing to be anchored to recent auction results while avoiding public exposure and maintaining greater pricing control and targeted buyer match. Private sales also provide flexible timing, allowing sellers to find a buyer outside of peak auction season and is increasingly becoming a preferred route for sellers in the current market as confidence increases in online transactions within the art market. Refer to our complete guide to Auction vs Private Sale for everything you need to know.
If you are looking to sell an Andy Warhol print, choosing the right platform directly affects valuation accuracy, fee structure, and final sale price.
If you are considering selling your Warhol print, our specialists can provide a confidential, data-led valuation based on recent auction results and current private sale demand.
Request a free instant valuation or contact our sales team to discuss the best route to market for your Warhol print.
Unlike auction houses, we match Warhol prints directly with active collectors through our Trading Floor and private buyer network. This reduces exposure risk while targeting informed demand.
Sellers pay 0% commission when selling a Warhol print with MyArtBroker. Our fee is agreed with the buyer, keeping seller incentives aligned and transparent
We manage the entire Warhol print sale process – valuation, buyer matching, documentation review, condition guidance, and logistics – ensuring a controlled, low-risk transaction.