5 Year Print Market Review 2023

High
On Hope

In High On Hope, Harland Miller adapts the dust jacket of a Penguin classic, substituting his own title in place of the original. The print can be interpreted as a sly reflection on consumer culture and collective memory, in the same manner as Andy Warhol’s Campbell’s Soups once did.

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Meaning & Analysis

Perhaps scathing, or perhaps simply endearing, text is definitely the focal point of Harland Miller’s 2019 print High on Hope. Drawing attention to substitution by writing his own name on the book’s cover in place of the author's, as well as by replacing the title itself with an advert-like catchphrase, Miller changes and undermines the comforting nostalgia of a real Penguin Classic Jacket.

The print comes in two variations, both from 2019. The orange version is more traditional and closer to the original paperback design, while the other yellow edition, stands out from the rest of the Penguin series - as the text is also written in red rather than black, capitalised letters.

Part of the wider Penguin series, which dates back to 2001, Miller investigates the way in which words and images interact and how consequent meaning is produced. His titles are often sardonic and dripping in irony, with many also functioning as a social critiques with political undertones. High on Hope for example, can be interpreted as a sly reflection on consumer culture and collective memory, in the same manner as Andy Warhol’s Campbell’s Soups once did. Warhol was a great influence on Miller’s work, and the use of Penguin books can be compared to the way in which Warhol took ordinary, everyday objects and elevated them into works of art.