Brillo (Pasadena Art Gallery Poster)
Brillo (Pasadena Art Gallery Poster)
Signed Print
Andy Warhol
76 x 64cm, Screenprint, 1970
£2,650-£3,950
$5,000-$7,500 Market Value Indicator
$5,000-$7,500 Market Value Indicator
¥24,000-¥35,000 Market Value Indicator
€3,150-€4,700 Market Value Indicator
$28,000-$40,000 Market Value Indicator
¥560,000-¥840,000 Market Value Indicator
$3,550-$5,500 Market Value Indicator
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Meaning & Analysis
Brillo (Pasadena Art Gallery Poster) is a 1970 screenprint by Andy Warhol, a poster that adapts the Brillo soap-pad box design in green, yellow and turquoise. The artist’s name is set in red script at the top. Exhibition details are printed along the bottom edge. The work is signed.
The Brillo box was one of Warhol’s most debated images. In 1964 he showed wooden boxes printed to resemble the supermarket cartons, presenting an industrial package as an artwork. This 1970 poster takes the same design and uses it to announce an exhibition.
Warhol turns the box front into a flat poster. The characteristic wave of the Brillo logo is rendered in turquoise across a bright green field, with the brand name in large yellow and turquoise letters. A starburst reading “3¢ OFF” has been added, together with promotional lines copied from the packaging language, such as “New! with Shine-O-matic Detergent!” and “Shines aluminum fast”. Above them, Warhol’s name sits in red script in place of a brand line. At the foot, the printed text gives the Museum of Contemporary Art and the dates 4 July to 6 September 1970.
The poster plays on the equivalence of advertisement and art that Warhol had established in the 1960s: the sheet announces an exhibition in the same voice as a supermarket promotion. It carries a signature in black ink at the bottom right.
