A. R. Penck

Adam Pendleton

Adolph Gottlieb

Adrian Wiszniewski

Adriana Oliver

Agnes Martin

Ai Weiwei

Al Held

Alain Jacquet

Alan Davie

Alan Green

Alan Shields

Albert Gleizes

Albert Irvin

Albert Marquet

Alberto Giacometti

Alberto Magnelli

Alex Katz

Alexander Calder

Alexej Von Jawlensky

Alfonso Ossorio

Alice Neel

Alice Teichert

Andre Brasilier

Andre Butzer

Andre Derain

Andy Warhol

Anish Kapoor

Antony Gormley

Arman

Arnaldo Pomodoro

Arnulf Rainer

Asger Jorn

Ayako Rokkaku

Banksy

Barbara Hepworth

Barbara Kruger

Ben Eine

Ben Nicholson

Bernard Buffet

Bernd Zimmer

Bill Jensen

Bob Dylan

Brett Whiteley

Bridget Riley

Caroline Walker

Cesar Baldaccini

Chantal Joffe

Chris Levine

Christo

Christopher Wool

Chuck Close

Claire Tabouret

Claude Tousignant

Claudio Tozzi

Conor Harrington

Cornelia Parker

Cy Twombly

D*Face

Damien Hirst

Daniel Arsham

David Hockney

David Shrigley

David Wojnarowicz

Donald Judd

Donald Sultan

Dora Maurer

Dorothea Tanning

Dorothy Iannone

Ed Ruscha

Edouard Vuillard

Eduardo Paolozzi

Edvard Munch

Elisabeth Frink

Ellsworth Kelly

Erich Heckel

Ernest Trova

Ernst Ludwig Kirchner

Fernand Leger

Francis Bacon

Francis Newton Souza

Francisco Toledo

Francois Xavier Lalanne

Frank Auerbach

Frank Stella

Franz Marc

Fred Thieler

Fred Tomaselli

Fritz William Scholder

Gary Hume

Georg Baselitz

George Condo

George Rodrigue

George Tooker

Georges Braque

Georges Mathieu

Gerard Fromanger

Gerhard Richter

Gino Severini

Giorgio De Chirico

The Print Market In 2024

Marilyn (F. & S. II.26) by Andy Warhol - MyArtBroker

Numbers Alone Don’t Drive The Narrative

Throughout 2024, much of the focus in the art market has been on numbers. However, through our articles and reports, we’ve aimed to emphasise that the market is driven by far more than just figures. Factors like rarity, exclusivity, narrative, provenance, artist reputation, and legacy play a significant role in shaping collector sentiment and driving demand.

The Concept of Iconic Works in a Cautious Market

One theme we’ve explored extensively is the concept of “iconic” works and their impact on the market. This focus is particularly relevant in a cautious market where collectors and investors are more selective, prioritising pieces with strong narratives and cultural significance. Iconic works naturally command the greatest interest, as they offer a sense of stability and value even during uncertain times.

The Power of Icons In The Art Market

In the contemporary art market, the definition of “iconic” continues to evolve. This was perhaps most notably demonstrated by Maurizio Cattelan’s 

 - a banana taped to a wall - which sold for an astonishing $6.2 million (USD). Whether one views this as satire or brilliance, the sale of 

 sparked global conversations about what makes a work truly iconic. This phenomenon mirrors what we’ve been observing and analysing within the print market all year: the power of a strong narrative to elevate a work’s significance and appeal. 

While the banana may have stolen headlines, its ability to ignite discourse underscores the enduring influence of iconic imagery - whether it’s a simple fruit or a celebrated blue chip print.

To understand this, we can begin by defining an iconic image in its simplest terms: a visual representation that transcends its original context, achieving widespread recognition and carrying cultural, historical, or artistic significance. When considering artists who meet this definition, 

 often comes to mind as the quintessential creator of iconic imagery. Warhol's market is defined by themes of consumerism and celebrity culture, which translate into powerful and enduring visuals. His 

 prints exemplify the creation of an iconic image, transforming a celebrity portrait into a universally recognised symbol of Pop Art, transcending its original context to achieve timeless cultural significance.

's impressive market performance highlights his mastery in creating iconic works, with his most coveted prints from the 1960s often depicting comic-book-style damsels in distress, embodying the pop culture of the era. However, his recent market success has redefined the notion of “iconic” within his portfolio, driven by the rising prominence of his 

 series. These works retain his signature Ben-Day dot technique while reimagining the distressed female archetype as a confident, modern figure. This evolution aligns with broader cultural movements, including the Me Too movement and the growing emphasis on women's empowerment and representation. By tying the Nudes artworks to these cultural shifts, their iconic status is elevated, connecting them to contemporary social phenomena. Recent record-breaking sales from this collection have added more than £2 million to Lichtenstein’s overall market value in 2024, reaffirming the desirability and relevance of these works in Contemporary art.

’s iconic status is deeply rooted in his seamless fusion of art and activism, where his bold, vibrant figures - such as dancing silhouettes and radiant babies - embody themes of freedom and movement. 

, in contrast, derives his distinguished stature from his unparalleled technical mastery and expansive artistic vision. His works effortlessly merge fluidity and structure, capturing the delicate motion of water and the serenity of nature, all while maintaining a precise awareness of perspective - qualities that continue to resonate across generations.

Redefining Iconic In Contemporary Artworks

, undeniably celebrated for his disruptive rise as a Young British Artist (YBA), has cemented his iconic reputation through a combination of provocative celebrity status and carefully timed, limited releases, sustaining both market demand and the allure of his art. 

’s status, on the other hand, thrives on the paradox of his anonymity, which fuels his enduring mystique. His market, characterised by the notorious dramatic surge followed by a correction, remains anchored by one of Contemporary art’s most recognisable images: the little girl with the red heart balloon, a motif that consistently achieves strong results in his print market.

’s legacy remains a cornerstone of Contemporary art, 2024 saw 

 claim the spotlight. Ruscha's standout performance in the 

 reignited enthusiasm for his print market, underscoring the lasting significance and appeal of his signature Americana aesthetic. Alongside these established names, 

 emerged as a rising force, with her contributions to Abstract Expressionism earning her growing recognition and a steadily strengthening market presence throughout the year.

Each of these artists offers a unique interpretation of “iconic,” and their lasting appeal played a significant role in driving 2024 market performance. As we analysed the year’s sales, another key trend emerged: the growing significance of narratives in shaping demand. At the start of 2024, we predicted that the absence of major private collections coming to auction would shift focus towards private sales. While this is inherently difficult to quantify due to the opacity of private transactions, it seems a plausible conclusion based on the market's behaviour throughout the year. Auction houses and galleries appeared to lean heavily on storytelling and thematic framing to drive engagement, compensating for the lack of headline-grabbing public sales from prestigious private collections. This shift underscores the evolving dynamics of the art market, where emotional and narrative connections between buyers and works continue to play an increasingly critical role in sustaining market momentum.

Similarly, the prints that excelled in 2024 were those embedded with meaningful narratives, inherently tied to their iconic status. Whether through their subject matter, themes, or the legacy of the attached provenance, these works illustrate why the print market remains robust. For future collectors, the power of these narratives will continue to be a cornerstone of the market, driving its growth and relevance in the years ahead.

2024 bubble chart_hammer, lot count, ASP - MyArtBroker

The chart illustrates the 2024 market performance for each artists, comparing sales value, and lots sold. The size of each bubble represents the average selling price for the year.

Double Mickey Mouse by Andy Warhol - MyArtBroker 

’s market performance in 2024 reflects a moderate contraction following the peak years of 2022 and 2023, but it continues to showcase robust demand and a relatively stable average selling price (ASP).

Market Performance & Auction Trends

In 2024, Warhol’s total sales value decreased to £32.5 million, down from £39 million in 2023, representing a drop of 17%. Sales volume also declined, with 529 lots sold compared to 620 in 2023 (-15%). These decreases are likely a reflection of broader market conditions, including cautious collector sentiment amidst economic uncertainty, and a slight reduction in high-value works entering the market.

The ASP for Warhol’s prints in 2024 remained stable at £61,400, nearly matching the previous year’s figure despite fewer lots being sold. This suggests that while the overall volume and sales value decreased, the market for Warhol’s prints still commands significant interest and high bidding activity for sought-after pieces.

: Warhol’s prints continue to exhibit resilience and demand, with a strong ASP and steady sales value even in a slightly contracting market.

: The decline in both sales value and volume could signal a more selective approach by both consignors and buyers, with only high-quality or rare works achieving premium prices.

: When compared to previous years, the £32.5 million sales value in 2024 still outperforms pre-2021 levels, illustrating sustained growth in Warhol’s market over the long term.

Andy Warhol Market Performance - MyArtBroker 

Andy Warhol Print Market Performance, 2018 - 2024

Andy Warhol Average Selling Price - MyArtBroker

Andy Warhol Average Selling Price, 2018 - 2024

 are a cornerstone of Warhol’s print market, celebrated for capturing culturally significant themes that define their era. With iconic consumer imagery and celebrity portraits, these collections universally resonate while embodying the essence of Warhol’s artistic legacy. Timeless in their appeal, they consistently rank among the market's top performers.

Complete Sets

Iconic Sets: Celebrity Portraits Set New Records

In 2024, sets with iconic and timeless themes delivered impressive results despite cautious market sentiment. Many maintained strong valuations, with several achieving notable year-over-year (YoY) increases, underscoring their enduring demand. Highlights include:

 Set a new auction record with a sale of £3.4 million, marking a 22% increase compared to 2023.

 Achieved £2.9 million, representing a 24% increase from the previous year.

 Realised £1.6 million, reflecting a decrease of 16% versus 2023 but still showcasing strong demand.

 Set a new auction record at £925,560, a significant 58% increase YoY.

 Sold for £882,000, a 42% decrease compared to 2023.

 Reached a new auction record of £587,978, up by 3% from the previous year.

: Achieved £403,200, a decline of 44% YoY.

 Sold for £279,400, showing a 17% increase compared to 2023.

 Realised £277,200, marking a 11% increase from the previous year.

Cowboys And Indians (complete set) by Andy Warhol - MyArtBroker

Rare Complete Sets: Cowboys And Indians And Double Mickey Mouse

While Warhol’s iconic complete sets continued to deliver strong performances in 2024, the year also brought attention to rarer and less frequently seen collections. One standout was the return of Warhol’s 

(1986) to auction for the first time since 2022, when it achieved a record £773,287. Although the set did not break a record in 2024, it secured a commendable £636,976 at Phillips in October. Its appeal lies in its affordability relative to other Warhol works and its cultural resonance, capturing iconic imagery tied to American history and identity.

(1981), a rare edition of 25 prints featuring distinct colour variations, each effectively one-of-a-kind. This piece, a playful nod to American consumerism, reappeared on the market at Christie’s after a two-year hiatus, achieving an impressive £485,487.

Astronauts and Ambulance Disaster Command Strong Auction Results

 (1963), a large-scale screenprint, marks a significant moment in his artistic career, utilising his signature repetition technique to capture the cultural and historical importance of the Cold War era and America’s fascination with space exploration. This work draws parallels to the themes of his 

 collection, reflecting the intersection of pop culture and historical milestones. Reappearing on the market for the first time since 2010, 

, reinforcing its relevance and collector appeal.

Death And Disaster Prints

 (circa 1963), which aligns with his iconic 

. While the Death and Disaster series was predominantly composed of original works, it extended to prints that carried the same conceptual weight. These prints, including 

 delve into themes of mortality, tragedy, and media saturation, underscoring the series' enduring impact. Prints like these from the 1960s and 1980s are rare, and together they underscore Warhol’s ability to embed cultural commentary into visually striking works, seamlessly bridging historical significance with contemporary relevance in the art market. 

Trial Proof Renaissance Paintings Set New Records

 series, inspired by masterpieces from the Renaissance period, gave a phenomenal performance at 

, signalling early signs of market momentum. This collection showcases Warhol’s signature Pop Art reinterpretation of classical themes and remain somewhat under-recognised in the market compared to his more commercialised imagery, likely due to their niche appeal. However, their rich cultural dialogue and inventive reinterpretation position them as undervalued gems with significant potential for greater appreciation. This was evident when four different TPs from Warhol's Renaissance

series each surpassed their high estimates at Phillips:

Renaissance Paintings

Sandro Botticelli, Birth of Venus, 1482 (TP)

Leonardo da Vinci, The Annunciation, 1472 (TP)

Paolo Uccello, St. George and the Dragon, 1460 (TP)

Piero della Francesca, Madonna del Duca da Montefeltro, circa 1472 (TP)

Black Rhinoceros (F. & S. II.301) (TP) by Andy Warhol - MyArtBroker

Endangered Species Trial Proofs and Regular Editions Spark Market Momentum

Although fewer TPs entered the market in 2024, demand for these proofs remained robust, especially for works from the 

 (1983) collection. Renowned for its rarity, both as a complete set and as individual proofs, this series continues to achieve impressive auction results for regular editions and special edition proofs. 

: Achieved a record-breaking £3.4 million at 

, setting a new auction record for the collection and solidifying its position as the highest-valued Warhol print of 2024.

Individual Regular Edition And Artist Proof Sales

, making it the most in-demand print from the series.

Endangered Species

: Set a new auction record at Sotheby’s in March, selling for £190,500.

: Appeared multiple times in 2024, increasing in value with each sale and achieving a record £137,153 at 

: Featuring ombre pink hues, sold for £174,198 at Sotheby’s, marking its first sale since 2021 and the first time this print exceeded £100,000.

: Set a new record, with a rainbow-coloured frog against a jet-black background, achieving £162,138.

: The standout of the series, featuring a never-before-seen pink rhino against an emerald green background, achieved an impressive £190,500 at 

These results highlight the sustained desirability of the Endangered Species collection, with its vibrant imagery and cultural significance resonating strongly with collectors. The exceptional performance of TPs further demonstrates the series’ capacity to deliver record-breaking results, driven by its rarity and the appeal of one-of-a-kind colour variations.

Earlier in 2024, we released a detailed market report with a special focus on Warhol’s Endangered Species, exploring its price growth and rarity in depth. For a comprehensive analysis of this trending collection, refer to our 

Mick Jagger (F. & S. II.145) by Andy Warhol - MyArtBroker

The Timeless Value in Warhol’s Iconic Portraits

Regardless of market sentiment or narrative, 

 have consistently demonstrated resilience, driven by the enduring iconography of his subjects. In 2023, his celebrity prints - featuring icons such as 

 - dominated the market with high volumes and consecutive record-breaking sales. While these prints continued to appear on the market in 2024, some shifts were notable. For instance, the Queen Elizabeth (1985) prints saw a slight decline in value, with prices ranging from £150,000 to £250,000 ultimately falling short of setting any new records.

: Achieved a record-breaking £203,600 at Bonhams, far exceeding its high estimate of £80,000, and marking the highest-valued individual print from the collection.

: Sold for £142,194 at Galerie Kornfeld in September, setting a new auction record.

: Surpassed its previous high, achieving £126,000 with fees at Rago in October.

Celebrity Portraits

The Collectors' Guide To The Print Market 2025

Essential strategies for 2025 collectors

Comprehensive overview of the most in-demand blue chip artists and prints, with data-led guidance on where to focus collecting efforts in 2025.

Essential strategies for 2025 collectors

The Collectors' Guide To The Print Market 2025

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